Driven with a Passion to Make a Difference

The car you drive may reflect a lot about who you are. It may convey your sporty, fast-paced side that craves an adrenaline rush. It may show your practical, logical approach to everything you do. Or, the car you drive may even demonstrate how you give back to a great cause in your community.

Tri-Cities Chrysler Dodge Jeep Ram is proud to be part of the Victory Automotive Group Family. Victory Automotive Group is providing its customers with an opportunity to say “thank you” with the purchase of a car from any of our dealerships. 

Victory Automotive Group, with 41 dealerships across the U.S., has issued a challenge to sell 12,000 cars to benefit military families and they will donate $250,000 to Operation Homefront. All of the excitement is part of the Victory 12,000 campaign that Victory Automotive Group launched on July 1 and will extend to Labor Day. It’s a win-win! Customers may celebrate “new car euphoria” made even better by knowing that they played a role in helping Operation Homefront build strong, stable, and secure military families.

That gift of $250,000 will have far-reaching impact for the military families we serve. This significant donation may allow us to fulfill hundreds of requests for financial assistance, to provide caseworker support for those military families participating in our transitional and permanent housing programs, and to host Back-to-School Brigade events for military children across the country. For example, $250,000 may:

  • Pay the rent/mortgage for 183 military families (average cost of $1,362/month), or
  • Provide food and groceries for 1,462 military families (average cost of$171/family), or
  • Cover utility bills for 1,157 military families (average cost of $216/request), or
  • Repair 129 vehicles for military families (average cost of $1,933).

“Victory Automotive Group is more than just a business in the community - we are part of the community. We care about the area we serve and the people in it, and there is no better way to give back to our community than to help the men and women who have done so much to protect us,” stated the Cappo family.

But it goes deeper than that. Veterans are not only part of the community that Victory Automotive Group cares about. They are also a part of the team. Victory Automotive Group has veteran staff members who play a huge role in the success of each dealership.

For example, Michael Cheek, who is a Finance Manager at Tri-cities Chrysler Dodge Jeep Ram, has 3 years of service in the USMC. Michael chose to serve in the military because, “I wanted to be a part of something bigger than myself." Michael is grateful that Victory Automotive Group is supporting military families through Victory 12,000. “Proud. I'm proud to be a part of a company that gives back to those who sacrifice so much to ensure we can enjoy the freedoms of this nation. Our nation rewards those who go above and beyond to better themselves, so does our company. All this is possible because of the rights and freedoms that our troops ensure we have through their service.” said Michael.

Thanks to generous donors like Victory Automotive Group and its customers, Operation Homefront provides military families with critical financial assistance, transitional and permanent housing, and other family support programs throughout the year. Operation Homefront has consistently earned high ratings from leading charity rating services, including Charity Navigator, which gave the organization its highest rating of four stars for 11 consecutive years for superior service and accountability. At Operation Homefront, 92 percent of expenditures go directly toward delivering programs and services to military families

 “Clearly, the entire Victory Automotive Group team shares our unwavering commitment to meeting the needs of those who have done so much for all of us and their support will allow us to help military families have the opportunity to thrive in the communities they have worked so hard to protect,” said Brig. Gen. (ret.) John I. Pray Jr., president and CEO of Operation Homefront.

Find out more about Operation Homefront and our mission to build strong, stable, and secure military families at www.operationhomefront.org. More information on the “Victory 12,000” campaign is available at Victory dealerships in Alabama, California, Florida, Indiana, Massachusetts, Michigan, North Carolina, Ohio, Tennessee and Texas.